SPUG - Accelerating the Growth in SDM

Objectives and proposed topics:

• SPUG will bring operators and vendors together in a unique setting to discuss the best experiences, common challenges, success stories, reference architecture, application priorities, and debate different approaches on managing subscriber data, integration, and how to maximize the ROI and provide the best customer experience.
  
  

• SPUG will present the Application Priority map for 2009-10 based on the survey of SPUG operator members. The rankings for Six major categories (Network Apps., Communication Services, Enhanced User Experience, Content & Information Access, New Age Apps., and Finance/Advertising), and sub-categories will be presented.
  
  

• The biggest challenges for the implementation & integration and how to overcome them.
  
  

• SPUG Open Reference Architecture: What you need to know and best practices for a successful deployment.
  
  

• How to differentiate through customer experience by providing a personalized service.
  
  

• How to increase revenue and reduce cost through effective Subscriber Data Management.
  
  

• How to utilize customer data for profiling and intelligence.
  
  

• Providing customized services based on the real time usage pattern.

• One enterprise data store: Bridging the gap between Network, IT and other organizations to achieve a single and consistent view of the customer.

• Integrating internal and external customer information utilizing web.

• How to work with application developers and accelerate IOT.

• Customer Care/Self Care: A blueprint for utilizing your SDM system to empower customers and care professionals.