SPUG Vision

The Subscriber Profile User Group was set up to share practical experience and develop industry best practice on the design, implementation and operation of subscriber profile centric networks.

So, while the group is blazing a trail of best practice in this new area, our core aim is to highlight the vision of the dataless application. For over two decades, service providers have struggled to extricate subscriber data from the application and truly ‘own’ their own customers. Such an environment led to an intensely complex network where subscriber data was ‘locked up’ under a tonne of switches and applications, making it inaccessible, inconsistent and often duplicated.

The concept of the data layer within the core network, with the application simply feeding off this central store, addresses this challenge and is a significant step-change in the development of the telecoms network. Significantly, it enables real-time access to subscriber information – turning data into the intelligence required to address the personalisation demands of today’s consumers.